Casa de Verano
Casa
de verano
Editorial x Viceroy Bali
Shortly before the end of the last decade - just two weeks prior to the beginning of 2020, we dived into a project that is set to shift the aesthetic of our brand in 2020 and bring our love for minimalism closer to you.
Alongside a team of diverse professionals our founder shot the upcoming OOH. Spring campaign to the backdrop of the stunning VICEROY Hotel in Bali, setting the tone for a year filled with new and exciting projects for the brand!
New seasons bring new things and we aim to do the same all while sticking to the philosophy that a slow lifestyle, centred around a minimalist yet curious mindset, and a timeless aesthetic are things we keep building our brand on.
Keeping Nature and its forces in mind, Irina’s vision was a strong one: to bring classic styles and juxtaposed them across the background of an equally timeless design.
And while the Viceroy Hotel needs no introduction - chances are if you’re on Instagram you’ve feasted your eyes on its 5-star bohemian aesthetic plenty of times already - it was it’s ode to unpretentious exclusivity that drew her to explore it further.
Viceroy Bali is a family affair - owned and operated that way from the beginning - something no other 5-star hotel prides itself on. It is that type of devotion, which only comes from the balance of a family dynamic that has allowed for the creation of a space worthy of the paradise it exists within. It truly is a “secluded haven for romantics, adventurers and the mindful”, committing to offering an unrivalled quality of customer service.
With Irina Petrova leading the production of the shoot on behalf of OOH. Creatives and Spela Urbanc Photography behind the lens, models Dorian Kissama and Vitaly Dmitriev perfectly captured the essence of our collection, while the luxurious backdrop of the stunning Vice Regal Villa set the tone for what’s to come.
In our first collection for the year with the sun, ocean and their abundance of gifts in mind, we introduce new colour-ways and a few new styles with a promise to keep surprising you with more to come.
It’s with the biggest of appreciation for this world of ours that we kick off a new decade with gratitude for the classics that lay at the very foundation of what we do, and introduce a vision aimed at inspiring the best in our supporters.
Stay tuned for a release date and more info on the styles to come.
Dropping Spring, 2020.
- Raya T Shearer, Toronto
